Bud Light

Description

Introduced in 1982 as Budweiser Light, and known exclusively as Bud Light by late 1984, it's Budweiser's flagship light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L). In 1985, the ads transitioned to "Gimme a Light", which worked better than the "Drink It All" song for the new name. From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.